Subject
How to create a brandable customer experience and the ultimate competitive edge.
Ultimate Message
Stan Slap is a force of nature.
Alayne Reesberg
Executive Producer, Microsoft CEO Summit
MICROSOFT
Overview
Every company sells both a product and a “process”—an experience that customers go through to buy and use that product. It’s the quality of the process that most decides your customers’ decision to advertise and sell for you—to brand you. In this myth-busting keynote speech, Stan will explain how to create a brandable customer experience, cause your employees 
to protect and promote it and your customers to recognize it as intentional. He’ll explain what doesn’t work even though it’s most often tried, what will work, and the ultimate key to creating a compelling, competitive and durable brand. A key that is held by every employee in your company.
