The Hungry and the Hunted

Subject

 How to create a brandable customer experience and the ultimate competitive edge.

Ultimate Message

Stan Slap is a force of nature.

Alayne Reesberg
Executive Producer, Microsoft CEO Summit

MICROSOFT

Overview

Every company sells both a product and a “process”—an experience that customers go through to buy and use that product. It’s the quality of the process that most decides your customers’ decision to advertise and sell for you—to brand you. In this myth-busting keynote speech, Stan will explain how to create a brandable customer experience, cause your employees Download the summary PDFto protect and promote it and your customers to recognize it as intentional. He’ll explain what doesn’t work even though it’s most often tried, what will work, and the ultimate key to creating a compelling, competitive and durable brand. A key that is held by every employee in your company.